eHarmony will begin providing same-sex matches for gays and lesbians. The site had been heavily criticized for not catering to people seeking same-sex relationships and the decision to change policy came after a New Jersey man filed a complaint in 2005. Under the terms of the settlement, eHarmony can create a new or differently named web site for same-sex singles. Good news for the gays, but probably bad news for Chemistry.com, which ran a whole ad campaign by appealing to prude-y eHarmony's rejects. [LA Times, Never Blog]
