Ford Fiesta VS BMW 318?

Hi, I have the money for either a Ford Fiesta 1.4 (i like the looks, zetec engine, etc)

or a RWD BMW 318

im not sure on what to get, as fiesta's are nice as they're small and they look great, but so do BMWs and they are a bit more flashy.

Im just wondering what will the petrol consumpsion be like compared?, whats more fun to drive? and lastly the maintainence, I know a BMW lasts longer, but fords are so much cheaper to maintain apparently,

advice?

also whats a more comfertable drive?
 
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