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[h=4]Facebook acquires Israeli mobile startup Onavo[/h]Social network adds to its arsenal of mobile data intelligence.
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Scott Martin, USA TODAY 12:29 p.m. EDT October 14, 2013
An advertisement for San Jose International Airport suggests to users to "like" the airport's Facebook page.(Photo: Robyn Beck, AFP/Getty Images)
SAN FRANCISCO -- Facebook on Monday agreed to acquire Onavo in a bid to bulk up its intelligence around mobile data.
Tel Aviv, Israel-based Onavo is a startup focused on measuring mobile engagement data and offering utility apps. The startup's tools are aimed to help developers design better mobile services.
"When the transaction closes, we plan to continue running the Onavo mobile utility apps as a standalone brand," company co-founders CEO Guy Rosen and CTO Roi Tiger said in a blog post.
Financial terms of the deal were not disclosed.
The social-networking giant has been building up its holdings that help app developers tie into its network. Facebook in April acquired Parse to give developers tools to help build mobile apps that integrate with its platform.
Facebook plans to keep Onavo's Tel Aviv office open as its new Israel digs.
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FacebookEmailGoogle+LinkedIn
[h=4]Posted![/h]A link has been posted to your Facebook feed.
[h=4]Sent![/h]A link has been sent to your friend's email address.
Scott Martin, USA TODAY 12:29 p.m. EDT October 14, 2013
An advertisement for San Jose International Airport suggests to users to "like" the airport's Facebook page.(Photo: Robyn Beck, AFP/Getty Images)
SAN FRANCISCO -- Facebook on Monday agreed to acquire Onavo in a bid to bulk up its intelligence around mobile data.
Tel Aviv, Israel-based Onavo is a startup focused on measuring mobile engagement data and offering utility apps. The startup's tools are aimed to help developers design better mobile services.
"When the transaction closes, we plan to continue running the Onavo mobile utility apps as a standalone brand," company co-founders CEO Guy Rosen and CTO Roi Tiger said in a blog post.
Financial terms of the deal were not disclosed.
The social-networking giant has been building up its holdings that help app developers tie into its network. Facebook in April acquired Parse to give developers tools to help build mobile apps that integrate with its platform.
Facebook plans to keep Onavo's Tel Aviv office open as its new Israel digs.
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