help!!? 1.The first stage of bringing a product to market is called__________________.
2.The relationship between a product or service’s form and its function is called _________ utility.
3.The free 24-hour 800 number for service on a product is called ______________ utility.
4.When marketers strive to make sure that a product is sold everywhere a consumer would want it to be, they are adding ______________ utility to the product.
5._________________ is a process that marketers use to determine common characteristics among product groupings.
6.To gain an effective _______ position, all of a brand’s marketing must focus on a specific consumer segment.
7.The main reason for packaging is to hold or __________________ the product.
8.When the shape or colour of a package can only be used by the manufacturer of the product, the package is said to have a
_______________ design.
9.When packaging serves as a silent salesperson, its role is ___________________.
10._______ of scale means that the more units of a product a company makes, the lower the cost of production will be for each unit
11.Pricing that generates traffic in the store so that consumers purchase other products as well is called____________ pricing.
12.Using knowledge of typical consumer behavior when determining a pricing policy is called ________ pricing.
13.A
____________ is a tax levied by governments on imported goods.
14.The distribution intermediary who undertakes financing, warehousing, and risk bearing is the __________.
15.Indirect channels of distribution that do not include a retail store are called _________ channels.
16.Internet shopping is likely to replace _________ shopping.
17.Distributors that can control a distribution channel are called _________.
18.The primary distributor to retailers is the _____________.
19.A Canadian company that wants a foreign company to distribute its products in that company’s country might crease a
____________ venture with the foreign company.
20.In international markets, a business may offer to ______ its brand name in turn for a loyalty fee.
2.The relationship between a product or service’s form and its function is called _________ utility.
3.The free 24-hour 800 number for service on a product is called ______________ utility.
4.When marketers strive to make sure that a product is sold everywhere a consumer would want it to be, they are adding ______________ utility to the product.
5._________________ is a process that marketers use to determine common characteristics among product groupings.
6.To gain an effective _______ position, all of a brand’s marketing must focus on a specific consumer segment.
7.The main reason for packaging is to hold or __________________ the product.
8.When the shape or colour of a package can only be used by the manufacturer of the product, the package is said to have a
9.When packaging serves as a silent salesperson, its role is ___________________.
10._______ of scale means that the more units of a product a company makes, the lower the cost of production will be for each unit
11.Pricing that generates traffic in the store so that consumers purchase other products as well is called____________ pricing.
12.Using knowledge of typical consumer behavior when determining a pricing policy is called ________ pricing.
13.A
14.The distribution intermediary who undertakes financing, warehousing, and risk bearing is the __________.
15.Indirect channels of distribution that do not include a retail store are called _________ channels.
16.Internet shopping is likely to replace _________ shopping.
17.Distributors that can control a distribution channel are called _________.
18.The primary distributor to retailers is the _____________.
19.A Canadian company that wants a foreign company to distribute its products in that company’s country might crease a
20.In international markets, a business may offer to ______ its brand name in turn for a loyalty fee.