Do journalist dictate values to society, or do they reflect societies values?

On my homepage are the headlines of the ten top news stories at any given moment.
On my way to R&S, 8 out of 10 top news stories are about...
celebrities hair, or how they look in a bikini.
The other two stories are about an earthquake in New Zealand that took 65 lives, and 4 missionaries that were martyred for their faith.
Does society let the news editors what we care most about, or do editors decide that we want to know more about Jen's haircut?
 
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