J
John v
Guest
The four Goldberg brothers, Lowell, Norman,
> Hiram, and Max, invented and
>>> developed the first automobile air-conditioner.
> On July 17, 1946, the
>>> temperature in Detroit was 97 degrees. The four
> brothers walked into old
>>> man
>>> Henry Ford's office and sweet-talked his
> secretary into telling him that
>>> four
>>> gentlemen were there with the most exciting
> innovation in the auto
>>> industry
>>> since the electric starter.
>>>
>>> Henry was curious and invited them into his
> office. They refused and
>>> instead
>>> asked that he come out to the parking lot to
> their car. They persuaded
>>> him to
>>> get into the car, which was about 130 degrees,
> turned on the air
>>> conditioner,
>>> and cooled the car off immediately.
>
>>>
>>> The old man got very excited and invited them
> back to the office, where
>>> he
>>> offered them $3 million for the patent.
>
>>>
>>> The brothers refused, saying they would settle
> for $2 million, but they
>>> wanted
>>> the recognition by having a label, 'The
> Goldberg Air-Conditioner,' on the
>>> dashboard of each car in which it was
> installed.
>>>
>>> Now old man Ford was more than just a little
> anti-Semitic, and there was
>>> no way
>>> he was going to put the Goldberg's name on two
> million Fords. They
>>> haggled back
>>> and forth for about two hours, and finally
> agreed on $4 million and that
>>> just
>>> their first names would be shown.
>>>
>>> And so to this day, all Ford air conditioners
> show Lo, Norm, Hi, and Max
>>> on the
>>> controls.
>>>
> Hiram, and Max, invented and
>>> developed the first automobile air-conditioner.
> On July 17, 1946, the
>>> temperature in Detroit was 97 degrees. The four
> brothers walked into old
>>> man
>>> Henry Ford's office and sweet-talked his
> secretary into telling him that
>>> four
>>> gentlemen were there with the most exciting
> innovation in the auto
>>> industry
>>> since the electric starter.
>>>
>>> Henry was curious and invited them into his
> office. They refused and
>>> instead
>>> asked that he come out to the parking lot to
> their car. They persuaded
>>> him to
>>> get into the car, which was about 130 degrees,
> turned on the air
>>> conditioner,
>>> and cooled the car off immediately.
>
>>>
>>> The old man got very excited and invited them
> back to the office, where
>>> he
>>> offered them $3 million for the patent.
>
>>>
>>> The brothers refused, saying they would settle
> for $2 million, but they
>>> wanted
>>> the recognition by having a label, 'The
> Goldberg Air-Conditioner,' on the
>>> dashboard of each car in which it was
> installed.
>>>
>>> Now old man Ford was more than just a little
> anti-Semitic, and there was
>>> no way
>>> he was going to put the Goldberg's name on two
> million Fords. They
>>> haggled back
>>> and forth for about two hours, and finally
> agreed on $4 million and that
>>> just
>>> their first names would be shown.
>>>
>>> And so to this day, all Ford air conditioners
> show Lo, Norm, Hi, and Max
>>> on the
>>> controls.
>>>