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the case is in the startegic book of mc graw hill.....
Case
John E. Gamble, University of South Alabama
Description: A terrific case for drilling students in five-forces analysis, driving forces analysis, strategic group mapping, and key success factor identification. Students are challenged to use their assessment of competitive market conditions to propose what strategic moves that Coca-Cola, PepsiCo and Nestl… should make to improve their competitive positions. Best used as an early case assignment. Has an accompanying video.
Publication Date: 2007
Geographic Setting: International
Industry Setting: Consumer goods
Event Year Start: 1990
Event Year End: 2006
Courses: Business Policy
Course Sequence: Business strategy
Subjects: business policy/strategy, industry analysis, market analysis,
Supplements: Teaching Note/Video
Case Number: THM16004
the case is in the startegic book of mc graw hill.....
Case
John E. Gamble, University of South Alabama
Description: A terrific case for drilling students in five-forces analysis, driving forces analysis, strategic group mapping, and key success factor identification. Students are challenged to use their assessment of competitive market conditions to propose what strategic moves that Coca-Cola, PepsiCo and Nestl… should make to improve their competitive positions. Best used as an early case assignment. Has an accompanying video.
Publication Date: 2007
Geographic Setting: International
Industry Setting: Consumer goods
Event Year Start: 1990
Event Year End: 2006
Courses: Business Policy
Course Sequence: Business strategy
Subjects: business policy/strategy, industry analysis, market analysis,
Supplements: Teaching Note/Video
Case Number: THM16004
