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But the merchandise does not direct where the show goes in creator driven stuff. Where as in Toy Driven shows it says what characters are used in episodes, who gets a recurring role and who gets dropped and never seen again because their toy didn't sell so well. Also who gets a new weapon that is powerful enough to defeat the bad guys every single time, but it's dropped after one episode because it was just there for the toy and the writers know they can never use it again because it would destroy tension.