Coca-Cola is the most recognized brand in the world. Brand equity mostly relates to consumer goods, so companies like Coke and Pepsi, also specific products within a company like Procter & Gamble. Not sure exactly what they own, but things like Tide, Pamper's, Charmin etc. Also electronics companies like Apple with the iPhone, iPods, Mac computers. Luxury car brands like Lexus, BMW, Audi, Porsche, Mercedes. Brands where the name is connected to quality and well known basically.
