In today’s world, people of the younger generation in western countries are more eager to work on their body by bring it in shape through fitness training. The finding for a new product of the research group was that a lot of people in the age group between eighteen and twenty-five are using Amino acid, in order to help them for building up muscles.
Amino acids play central roles both as building blocks of proteins and as intermediates in metabolism .The body produces over 50,000 proteins and over 15,000 enzymes through assimilation of amino acids. After protein is consumed, it is broken down into amino acids. Then, individual amino acids are used to create necessary body proteins and enzymes. Scientists, experts, and medical professionals agree that getting enough amino acids in one's diet is an important factor in maintaining good nutrition. An amino acid plays a key role in normalizing moods, concentration, aggression, attention, and sleep.
Therefore the new product should be a yogurt drink that contains the right percentage of Amino acid (one-half grams ) and a taste that Young people would enjoy. This new healthy drink is intended to be towards young people who are practicing sports on a regular basis and young people who are spending time in the gym for building up their muscle. Furthermore vegetarians, people with allergies and people of stress-related fatigue, or hypoglycemia can benefit from Amino acids as well.
With the introduction of our new yogurt drink it would broadening the assortments of health drinks. To be more specific the new health drink would be an adding product to the already existing actimel product line.
There are a lot of possibilities to sell the product internationally due to the reason that sport is being practiced all over the world and young people are trying to achieve a certain body shape by building up their muscle. Also in western country’s the number of people that are looking for healthy products with the aim of living a healthy lifestyle has been increased over the past years.
Amino acids play central roles both as building blocks of proteins and as intermediates in metabolism .The body produces over 50,000 proteins and over 15,000 enzymes through assimilation of amino acids. After protein is consumed, it is broken down into amino acids. Then, individual amino acids are used to create necessary body proteins and enzymes. Scientists, experts, and medical professionals agree that getting enough amino acids in one's diet is an important factor in maintaining good nutrition. An amino acid plays a key role in normalizing moods, concentration, aggression, attention, and sleep.
Therefore the new product should be a yogurt drink that contains the right percentage of Amino acid (one-half grams ) and a taste that Young people would enjoy. This new healthy drink is intended to be towards young people who are practicing sports on a regular basis and young people who are spending time in the gym for building up their muscle. Furthermore vegetarians, people with allergies and people of stress-related fatigue, or hypoglycemia can benefit from Amino acids as well.
With the introduction of our new yogurt drink it would broadening the assortments of health drinks. To be more specific the new health drink would be an adding product to the already existing actimel product line.
There are a lot of possibilities to sell the product internationally due to the reason that sport is being practiced all over the world and young people are trying to achieve a certain body shape by building up their muscle. Also in western country’s the number of people that are looking for healthy products with the aim of living a healthy lifestyle has been increased over the past years.