Connecting "The Protestant Ethic" to the idea of economic advancement...?

I need some help connecting the protestant ethic (by Max Weber) to the following question:

Question: http://www.flickr.com/photos/57912138@N02/5457322085/

Its for an essay (compare and contrast essay), and we have to use the protestant ethic as a direct source to answer the question. I know it will deal with the first half of the question (the effort part), but I just need some help coming up with ways I can use the piece of writing into my essay in response to this question. Any help would be greatly appreciated.

-Thanks
 
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