Currently planning a new marketing strategy for my own business. I've decided to create a new eye catching bold e-flyer to attract new clients. Now the business I' am in deals with managers, directors, HR and finance directors in helping to manage projects/ contracts/ staffing for all markets. I didnt want a boring, simple design with lots of text. I have come up with the idea of creating a colourful e-flyer with a caption and very few words to give a brief over view. Now the main graphics will be digital (very colourful) with close shot (photography) of lego working men/woman in different uniforms/working outfits. I wanted to create something cool, funky, eye catching that people can relate too (with kids of their own or when they were kids themselves). Is this marketing idea a bit too jokey? Not really good to aim at professionals (managers, directors) or the audiodence Im trying to capture? Not very professional? Any ideas or advice would be fantastic as I'm yet to put this idea to my business partner. 