California license plates could go digital and show ads

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California is a state crippled by debt. The situation is so desperate that it looks like California lawmakers are now considering a license plate led recovery. A bill proposed by Senator Curren D. Price Jr, D-Inglewood, gives the Department of Motor Vehicles (DMV) the authority to investigate the emerging Digital Electronic License Plate (DELP) technology that would enable rear license plates on vehicles to become message boards to display advertising or other images when the vehicle is stationary for periods longer than four seconds, such as at a stop light or in a traffic jam... Continue Reading California license plates could go digital and show ads

Tags: Advertising, California, Vehicles

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