ChevronTexaco is responsible for petroleum exploration, shipping, and other activities early in the production process, then the "downstream" division handles activities later in the process, including refining and marketing. ChevronTexaco uses the ________ structure. *
a) *product *
b) *process *
c) *geographic *
d) *customer *
*
16. What are the two basic types of conversion?
a) *mass customization and mass production *
b) *inputs and outputs *
c) *analytic system and synthetic system *
d) *process reengineering and business transformation *
*
17. In response to declining profits, a violin manufacturer changes its approach to quality control by emphasizing employee involvement, customer expectations, benchmarking, and continuous improvement. The violin manufacturer has adopted a comprehensive approach to quality known as *________. *
a) *quality control *
b) *continuous improvement *
c) *total quality management *
d) *quality assurance *
*
18. Most of the concepts associated with goods manufacturing apply to services as well, although service providers face all of the following unique issues except:
a) *Unlike goods, most services are consumed at the same time they are produced. *
b) *Service quality can be more subjective than goods quality. *
c) *Services are usually people-intensive. *
D) *Customers rarely dictate when and where services are performed. *
a) *product *
b) *process *
c) *geographic *
d) *customer *
*
16. What are the two basic types of conversion?
a) *mass customization and mass production *
b) *inputs and outputs *
c) *analytic system and synthetic system *
d) *process reengineering and business transformation *
*
17. In response to declining profits, a violin manufacturer changes its approach to quality control by emphasizing employee involvement, customer expectations, benchmarking, and continuous improvement. The violin manufacturer has adopted a comprehensive approach to quality known as *________. *
a) *quality control *
b) *continuous improvement *
c) *total quality management *
d) *quality assurance *
*
18. Most of the concepts associated with goods manufacturing apply to services as well, although service providers face all of the following unique issues except:
a) *Unlike goods, most services are consumed at the same time they are produced. *
b) *Service quality can be more subjective than goods quality. *
c) *Services are usually people-intensive. *
D) *Customers rarely dictate when and where services are performed. *