Bad/Interesting Continuity on Bell TV Ad

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gdmaclew

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This is not a rant or a complaint...just something interesting I noticed.
The next time you see the Bell TV ad where a Bell TV Service Tech is helping a customer (and his family) set up their HDTV (wall mounted), check out the following...
In the opening scene, check the position of the HDTV with respect to the Tech's head and waist. They are approx equal to the top and bottom of the TV.
Then, in the last scene check it out again.
It seems as if everyone, including the Tech, has shrunk by about 2 feet.
And it's not a perspective thing either.
For that to be the answer, they would have to have been moved back about 20 feet but they look like they are at the same distance from the TV as in the opening scene.
Strange.
(Yes I know I have too much time on my hands).
 
I haven't noticed that but I will look now that you point it out.
That ad and the one where the guy says "He connected the doo-dad to the doo-hickey" etc., drives me crazy.......
Bell has the stupidest ads I've ever seen........it makes me cringe when one comes on.........
 
Me too. Do they think us end users are a bunch of idiots? doo-dad, doo-hickey. Come on.
 
Umm.. simple answer.. yes :)

I'll have to take a look at it again, but shrinking the size of the TV definatly would make for better resolution. But i would assume that they'd be able to clean it up a lot nicer then what we recieve if they were doing a commercial shoot. Could just be the way that it was filmed or edited. Who knows.

But ya after you see certain commercials so many times you start picking them appart
 
It's not just Bell that makes the guy look like idiots.
It seems to be a recurring theme in the advertising industry that to have a successful commercial you need to make the guy look stupid and the woman look smart/sensible.
Check any 10 commercials involving a man and a woman and you can bet that this is the case in at least 8 of them.
You think they could come up with something else besides putting the man down.
 
Putting down men is what sells, because that's what women want to see, and they're usually the shoppers in the household. That's been going on for years. We've moved from the 50's housewife stereotype to the superior-and-way-more-mature-than-those-foolish-men stereotype.

Bell's customer base is not a load of idiots, but there are quite a few people with no technical savvy at all, and I'm sure Bell wants to appeal to them by seeming easy-to-use.
 
Yes, in advertising land all men are morons....and when they really wanna drive the point home, they take his hair away and give him some spectacles!

Look, whutta loser....doesn't even have a full head of hair!!! And his eyesight is bad!!

;)
 
We have to remember that the vast majority of (potential) customers who watch the commercials are not people who represent those who are on this forum.
 
Yeah, they should run an ad saying, "If you are tired of watching our dumb commercials, get a Bell PVR."
 
Fair enough, but not even one! semi-intelligent technical term was used by the "customer" in this ad. Doohickey, doo-dad, etc. Come on.

The obfuscation due to the (lack of) terminology used actually made it quite difficult (or impossible) to determine what services/functions they were actually talking about. Maybe that was by design.


"We said we would get the doo-dad to talk to the doo-hickey, we never promised that your internet service would work."
 
lol
Do you know how hard it is to get a doo-dad to talk to a doo-hickey? It ain't easy.

This reminded me of those Rogers commercials, where the first guy who doesn't have Rogers phone or mobile internet is kinda dopey-looking, gets stuck out in the rain, can't get a cab, and is hanging around with a geek.

But the guy who has Rogers is good-looking, he's got a good-looking girl who dotes on him, has a limo to pick him up, and his phone (and Internet) works everywhere.

What was interesting is that the loser was talking suberviently on the phone to his female boss, but the cool guy was talking boldly and confidently to a male boss. A subtle difference, but obviously trying to appeal to men's egos and insecurities.
 
Bell HD makes your TV bigger! :)


DE had similar silly ads that made us techs look silly, they had a guy in slippers sleeping in a cube van next to a customers home... I mean common! We never get ther that fast! :)
 
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