I was in the same situation out here in Calif, out of every 50 people you might find 1 person that has even heard of Nascar, on Nascar.com they have something called Official Nascar Members Club (aka ONMC), not sure if they have any clubs in Canada, but I found several local clubs near me, I joined one of them and we get together with other clubs in So Calif, we go to Pubs,sports bars, or other peoples homes/condos and view the races with other people who like Nascar.. I am a very persistant person, I have managed to turn several of my close friends on to Nascar.. I feel your pain. If you do not live in a area where there are races within reasonable driving distance its hard.. I've met some Nascar fans out here in Calif who are on Dale Jrs, Infield Parking on line as well, they actually joined our Nascar club as well, the numbers are growing..Now if I could just get most of them to the race track instead of in front of theTV.