Are there any hard statistics/industry studies supporting the use of

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jdahl

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testimonials/case studies as sales tools? For example:

1. A study by XXXXX tells us that case studies are XX% more effective than traditional advertising in engaging customers.

2. According to XXXXX, an average reader spends XX seconds on at a single page product ad, and XX minutes on a single page case study/customer success story.
 
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