Phil Schiller, Apple’s senior vice president of worldwide product marketing, talks about the new iPhone 5.
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As expected, the new iPhone is a slimmer and lighter version than the previous model.
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The screen of the iPhone 5 measures 4 inches diagonally and has a 16:9 aspect ratio.
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The new iPhone has an eight megapixel camera, the same as the iPhone 4S and the phone’s main competitors, but Apple says its new technology should help users capture better photographs in low light.
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Apple chief executive Tim Cook addresses the media. In addition to introducing the new iPhone, Cook talked about Apple’s other products, including the iPad, which has 91 percent of the Web traffic share.
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The new iPhone has three microphones and speakers that are smaller than before.
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The iPhone has an A6 chip, which means better graphics and a better gaming experience.
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Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about camera quality of the iPhone 5.
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The iPhone 5 is 18 percent thinner and 20 percent lighter than its predecessor.
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The phone features a metal back. The company also announced a new dock connector. The new connector is called Lightning — a riff, one presumes, off of Thunderbolt — and it is reversible.
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The new iPhone 5, announced on Sept. 12, is the thinnest and lightest iPhone ever. It is the biggest hardware refresh since 2010.
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Among the changes is the screen: It will be 4 inches, 16:9 aspect ratio, 1136 x 640 pixels, better color fidelity and saturation, retina display, five rows of icons on the home page.
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The processor will feature an A6 chip and be twice as fast and 22 percent smaller.
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The camera will be 8 megapixel, f/2.4 and have superior low light capability.
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Members of the media experience the iPhone 5 after its introduction during Apple Inc.'s iPhone media event in San Francisco, California September 12, 2012.
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The new phone will cost the same as the iPhone 4S: $199 for the 16 GB version, $299 for the 32 GB version and $399 for the 64GB version.
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