Of course, satnav manufacturers were not conceding defeat. In a statement, Johan-Till Broer of Garmin said: "We've been competing successfully with free navigation on Android phones, and through third party apps also on the iPhone, for a couple of years now, and it has been widely anticipated that Apple would introduce a new maps app with navigation functionalities.
"It is, however, too early to provide a qualified evaluation of this new iOS feature. Garmin has over 20 years of experience in navigation technology and our navigation products offer a wide range of unique features that provide drivers highly accurate and reliable road guidance."
Introducing the event, Mr Cook said that more than 650,000 iOS apps were now available from the App Store, with 225,000 iPad-specific applications available.
In a long keynote speech Apple also found time to announce new versions of its MacBook range of laptops. Its MacBook Pro and MacBook Air computers have been overhauled but the attention-grabbing launch will be the 'next generation MacBook Pro', which has a very high resolution display.
The new laptop's screen can display 5,184,000 pixels, enough to handle a full-screen 1080p video image with, as the company pointed out, three million pixels to spare.
Sir Jonathan Ive, Apple's design chief, said the company had set out to make the most radical laptop it could and, in doing so, had "to rethink everything about our process".
In a video demonstrating the new machine, which he described as: "The most beautiful computer we have ever made", Sir Jonathan explained how Apple had the computer's two fans run at different frequencies, to make it seem less noisy.
The new MacBook Pro starts at £1,799, including VAT.
Apple also showed off Mountain Lion, the new version of OS X, the operating system for Macs. Though much of it had been previewed to developers earlier this year, there were still a few new features to be unveiled, including dictation support and Power Nap - a feature that automatically keeps the computer synchronised while it is in sleep mode.
In a keynote that was longer than average - running at around two hours - Apple still found time to add some humour. The event opened with a short comedy set by Siri. In a dig at one of Apple's major rivals, the voice assistant said: "I am excited about the new Samsung. Not the phone - the refrigerator."
"It is, however, too early to provide a qualified evaluation of this new iOS feature. Garmin has over 20 years of experience in navigation technology and our navigation products offer a wide range of unique features that provide drivers highly accurate and reliable road guidance."
Introducing the event, Mr Cook said that more than 650,000 iOS apps were now available from the App Store, with 225,000 iPad-specific applications available.
In a long keynote speech Apple also found time to announce new versions of its MacBook range of laptops. Its MacBook Pro and MacBook Air computers have been overhauled but the attention-grabbing launch will be the 'next generation MacBook Pro', which has a very high resolution display.
The new laptop's screen can display 5,184,000 pixels, enough to handle a full-screen 1080p video image with, as the company pointed out, three million pixels to spare.
Sir Jonathan Ive, Apple's design chief, said the company had set out to make the most radical laptop it could and, in doing so, had "to rethink everything about our process".
In a video demonstrating the new machine, which he described as: "The most beautiful computer we have ever made", Sir Jonathan explained how Apple had the computer's two fans run at different frequencies, to make it seem less noisy.
The new MacBook Pro starts at £1,799, including VAT.
Apple also showed off Mountain Lion, the new version of OS X, the operating system for Macs. Though much of it had been previewed to developers earlier this year, there were still a few new features to be unveiled, including dictation support and Power Nap - a feature that automatically keeps the computer synchronised while it is in sleep mode.
In a keynote that was longer than average - running at around two hours - Apple still found time to add some humour. The event opened with a short comedy set by Siri. In a dig at one of Apple's major rivals, the voice assistant said: "I am excited about the new Samsung. Not the phone - the refrigerator."