"Almost half of iPhone 5c owners switched from competitor brands, particularly Samsung and LG, compared with 80 per cent of 5s owners who upgraded from a previous iPhone model.”
Although the new iPhone 5c and 5s models have helped boost Apple’s market share compared to the previous month, the company has not seen the same uplift as when the iPhone 5 was released at the same time in 2012, according to Kantar.
Android remains the number one operating system in the UK with a 56 per cent share of the market, compared to Apple with 29 per cent. Microsoft's Windows Phone operating system is in third place with 12 percent, followed by BlackBerry with 3 per cent.
"Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5s and 5c," said Sunnebo.
“Momentum for Windows Phone is continuing, although its growth remains reliant on low-end handsets. In Britain, almost three quarters of Nokia Lumia sales in the latest period were low-end devices such as the Lumia 520 and 620 – a pattern that is similar across other EU markets."
Smartphone penetration in Great Britain stood at 68 per cent in October, with 86 per cent of devices sold in the previous three months being smartphones.
Although the new iPhone 5c and 5s models have helped boost Apple’s market share compared to the previous month, the company has not seen the same uplift as when the iPhone 5 was released at the same time in 2012, according to Kantar.
Android remains the number one operating system in the UK with a 56 per cent share of the market, compared to Apple with 29 per cent. Microsoft's Windows Phone operating system is in third place with 12 percent, followed by BlackBerry with 3 per cent.
"Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5s and 5c," said Sunnebo.
“Momentum for Windows Phone is continuing, although its growth remains reliant on low-end handsets. In Britain, almost three quarters of Nokia Lumia sales in the latest period were low-end devices such as the Lumia 520 and 620 – a pattern that is similar across other EU markets."
Smartphone penetration in Great Britain stood at 68 per cent in October, with 86 per cent of devices sold in the previous three months being smartphones.