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[h=4]Apple dethrones Coca-Cola as top global brand[/h]
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Brett Molina, USA TODAY 9:27 a.m. EDT September 30, 2013
Apple has applied for a patent that would allow authors to autograph their e-books.(Photo: Paul Sakuma AP)
It seems technology companies have taken the fizz out of Coca-Cola.
Apple is this year's Best Global Brand, according to a report from marketing firm Interbrand, ending Coca-Cola's 13-year hold on the No. 1 spot. Google jumps to second, while the soft drink giant falls to third.
The accolade caps a big month for Apple. Two weeks ago, the company launched two new iPhones: the low-cost iPhone 5c and the iPhone 5s with an upgraded camera, processor and a fingerprint sensor. Apple sold 9 million combined iPhones during their first weekend of availability.
Overall, technology companies dominated this year's Best Global Brand list, snagging six of the top 10 spots. Joining Apple and Google in the top 10 are IBM (#4), Microsoft (#5), Samsung (#8) and Intel (#9).
Several other big tech names are among the top rising brands this year, including Facebook, which boosted its brand value by 43%. Facebook is the only social media company featured on the list.
Meanwhile, two former tech titans and brand leaders -- Yahoo and BlackBerry -- have fallen off this year's list.
Follow Brett Molina on Twitter: @bam923.
[h=6]USA NOW[/h]
[h=5]Spying on lovers at the NSA | USA NOW video[/h][h=5]Sep 27, 2013[/h]
[h=6]Share This Story![/h]Let friends in your social network know what you are reading about
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[h=4]Posted![/h]A link has been posted to your Facebook feed.
[h=4]Sent![/h]A link has been sent to your friend's email address.
Brett Molina, USA TODAY 9:27 a.m. EDT September 30, 2013
Apple has applied for a patent that would allow authors to autograph their e-books.(Photo: Paul Sakuma AP)
It seems technology companies have taken the fizz out of Coca-Cola.
Apple is this year's Best Global Brand, according to a report from marketing firm Interbrand, ending Coca-Cola's 13-year hold on the No. 1 spot. Google jumps to second, while the soft drink giant falls to third.
The accolade caps a big month for Apple. Two weeks ago, the company launched two new iPhones: the low-cost iPhone 5c and the iPhone 5s with an upgraded camera, processor and a fingerprint sensor. Apple sold 9 million combined iPhones during their first weekend of availability.
Overall, technology companies dominated this year's Best Global Brand list, snagging six of the top 10 spots. Joining Apple and Google in the top 10 are IBM (#4), Microsoft (#5), Samsung (#8) and Intel (#9).
Several other big tech names are among the top rising brands this year, including Facebook, which boosted its brand value by 43%. Facebook is the only social media company featured on the list.
Meanwhile, two former tech titans and brand leaders -- Yahoo and BlackBerry -- have fallen off this year's list.
Follow Brett Molina on Twitter: @bam923.
[h=6]USA NOW[/h]
[h=5]Spying on lovers at the NSA | USA NOW video[/h][h=5]Sep 27, 2013[/h]