I apologize up front because this is going to be a bit ranty.
I have a hard time understanding how most networks expect audiences to be able to follow their programing.
In my opinion, the best way to run a network is to setup 2-4 block and work your hardest to get the word out that that block is tailored to that demographic.
From there, once a good block system is laid out, you can have fun with your audience via the bumpers, you can flirt with programming to make the best viewing experience for that audience and finally you advertise to that audience everything they need to know about scheduling and commercials that are tailored towards that block.
There's some strong scientific backing towards why this works. Toonmai should be a case study why this works. If people know the block plays what caters towards them, they are going to be less likely to tune in to that channel, find the show they were looking for is gone and then change the change channel.
The benefits are so immense, so broad and so powerful, the marketing writes itself.
This is simply why something like Toonami or even Cartoon Express Action Extreme Team lasted as long as they did. Even if the tuning audience didn't see the show they were looking, they are MUCH MORE likely to give whatever is on a shot because they know its something they might be interested in.
Instead of keeping a logical layout, a logical blocked system setup, networks schedules are ..... frankly a chaotic mess.
I used to blame Fox primarily for this kind of problem, but frankly Disney and Nick and even worse offenders of this. Cartoon Network, ever since they departed from blocks have had the same problem.
Not only does the schedule not remain consistent from week to week, there's little advertising that the networks do to help people know the scheduling.
I'm glad Disney and Nick are budding as venues for great modern day animation, but the scheduling needs better consistency.
Seriously, how do they expect a show to do well without consistency? Even FoxKids at least kept Escaflowne kinda consistent for 3 weeks straight, but Nick can't keep Wolverine and the X-Men, one of their current block busters, premiering in the same slot consistently is MIND BOGGLING!
I truly wonder how networks survive without Tivo. I swear, thats the silver lining to this problem.
I have a hard time understanding how most networks expect audiences to be able to follow their programing.
In my opinion, the best way to run a network is to setup 2-4 block and work your hardest to get the word out that that block is tailored to that demographic.
From there, once a good block system is laid out, you can have fun with your audience via the bumpers, you can flirt with programming to make the best viewing experience for that audience and finally you advertise to that audience everything they need to know about scheduling and commercials that are tailored towards that block.
There's some strong scientific backing towards why this works. Toonmai should be a case study why this works. If people know the block plays what caters towards them, they are going to be less likely to tune in to that channel, find the show they were looking for is gone and then change the change channel.
The benefits are so immense, so broad and so powerful, the marketing writes itself.
This is simply why something like Toonami or even Cartoon Express Action Extreme Team lasted as long as they did. Even if the tuning audience didn't see the show they were looking, they are MUCH MORE likely to give whatever is on a shot because they know its something they might be interested in.
Instead of keeping a logical layout, a logical blocked system setup, networks schedules are ..... frankly a chaotic mess.
I used to blame Fox primarily for this kind of problem, but frankly Disney and Nick and even worse offenders of this. Cartoon Network, ever since they departed from blocks have had the same problem.
Not only does the schedule not remain consistent from week to week, there's little advertising that the networks do to help people know the scheduling.
I'm glad Disney and Nick are budding as venues for great modern day animation, but the scheduling needs better consistency.
Seriously, how do they expect a show to do well without consistency? Even FoxKids at least kept Escaflowne kinda consistent for 3 weeks straight, but Nick can't keep Wolverine and the X-Men, one of their current block busters, premiering in the same slot consistently is MIND BOGGLING!
I truly wonder how networks survive without Tivo. I swear, thats the silver lining to this problem.