Amazon Includes Links to Competitors [Amazon]

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Field Nurse

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The New York Times pats Amazon on the back for linking to rivals like eToys within their Toy storefront. It's not a bad start, but you can do even better by installing browser plug-ins like previously mentioned PriceAdvance or BookBurro, which offer price comparisons to competitors (or in the case of BookBurro, links to your local library) on product pages. Every penny counts for the online power shopper this financially grim holiday season.

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