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At Sony's press conference during IFA 2009, four members of the Gizmag team were among those treated to a demonstration of the company's latest 3D technology. While animated features are one thing, we all agreed that the snippets of football footage shown in 3D looked amazing. It's a whole order of magnitude above 2D - no matter how big or fast your flatscreen - when it comes to feeling like you are actually watching the action live. We walked away convinced that sports broadcasting will be the real turning point for the technology and it's certain to play a key role as major players try to convince people to start buying 3D TVs from next year. Sony understands this and has just announced a deal with FIFA to shoot selected matches from the 2010 World Cup in 3D. Being the world's most popular sporting event, this has to be the perfect platform with which to usher in the new technology...
Tags: 3D, IFA 2009, Sony
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