Bell Full HD tour

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I love the shot near the beginning with the people standing and clapping. Made me laugh out loud.

Too bad they don't define what "HD programming" is as the third item required for "Full HD". I guess any 16x9 720i signal qualifies. Not in my book.
 
So, Bell launches this huge "awareness tour", complete with media events nationwide, to convince people to sign up for the "HD experience". And they do this two days AFTER they remove any mention of HD upgrades from their website? At least with the goofy "Get $400 off a HUGE TV" promotion there was some mention of an upgrade path - now, unless you happened to be at Toronto harbourfront this week or are a regular reader of the digitalhome forums, there is no communications package on how to upgrade - costs, equipment, etc., let alone some incentive to upgrade.

Did I completely misunderstand marketing 101, or does this company just not have a CLUE on what it's doing when it comes to selling and supporting the satellite TV product? :confused:
 
Okay thats funny. Perhaps Starchoice or Rogers or Shaw will go straight to Full HD Extreme. Then you could buy Full HD lite, Full HD, Full HD Plus and Full HD Extreme.

Sorry I'm off-topic but that really amused me.
 
They fail at marketing in general. It is painfully obvious that the company reeks of incompetency from top to bottom. The only people that seem to have a clue are those that work for them as sub-contractors.

Now they've resorted to further misleading the public with this 'FULL HD' concept, knowing full well that anyone and everyone who has purchased an HD set in the last year has seen this FULL HD associated with 1080p resolution, and most that bought an HD set before then are completely aware of the need for an actual HD receiver to view HD content. Do they not know they are telling lies? It's one thing to fail miserably at promoting something, but to lie in the process is shameful.
 
I think my Wife has worked it out, MIC stayed at home and did not waste time on a blustery waterfront for a non-event, like some of us did.
 
So just to be clear:

No new HD channels being launched
No new HD 8PSK being launched
No new HD MPEG-4 channels being launched
No new HD PVRs being launched
No new HD channel packages being launched
No word on National Geographic, Showcase, The Score, MMore in HD
Nothing about HD over IPTV (I'm reaching here, I know)
No word on CBC West, RDS, TVA or TQS in HD already announced but MIA

But $1 million spent on a cross-country multi-city tour to tell everyone you need an HD receiver to see HD on your HDTV ....

Have I got this right?
 
Carefully worded hype campaign, designed to mislead the public, again
I agree, this would be a good time to announce the planned release of new MPEG 4 boxes, and hype them...
I havent heard of Shannon Bentley either, but I would guess she is not hard on the eyes
I would love to quiz her on her knowledge of Bell ExpressVu, and see how she does
If she fails miseralby, then maybe Bell could just hire strippers next hype campaign, and save a little money, and then REALLY give the people a show
Now THATS REAL FULL HD!
 
Rather ironic considering EV still doesn't have MMOR-HD, despite Rogers carrying it for months. :confused:

I can see EV parking an old Dishnet/DirecTV satellite at 72.5 and adding some new HD channels there. The satellite may already be in place. It will require hardware upgrades. I have a 75cm dish and 2 SW44s that will need upgrading. The 9200 will handle 3 satellites. Not sure about the 6000. I don't see MPEG4 happening for some time. It won't be necessary for a couple of years if more transponder space is added. OTOH, if EV wants to upgrade my 9200s so I can get more HD, they are welcome to.
 
Considering the size of BEV's customer base, I don't know how they can be called failures at marketing. Starchoice would love to fail that badly! Their marketing doesn't target the technofile you know.

I didn't see anything that suggested Full HD meant anything other than having a HDTV and HD capable receiver. Not many in the general public would equate Full HD with 1080p (or even 720p/1080i for that matter) so I don't see it as misleading. Lame, but not misleading.

Oh, and this is really advertising for HD television in general, something all of us will benefit from, no matter who your provider is.

-Mike
 
:)

come on folks...let's just remember this is a marketing campaign. Their target audience is not the people that frequent this site, or people all that interested.

And I disagree with the contention suggested by others here - this would be the entirely wrong time to launch MPEG-4 receivers. It would confuse their intended message - which is that you need an HD source (e.g. receiver) to display HDTV. For the average person, and to a degree for myself, the type of compression a company uses doesn't matter at all. The only way this MPEG-4 issue at all affects most people is:

- do you carry the channels I want to subscribe to?

- are your signals of a decent quality (e.g. bandwidth/compression rate)?

- will my current or new receiver work for years to come?
 
Not co-incidentally, Shannon Bentley of Discovery Channel (aka part of CTVGlobeMedia), will answer technology questions relating to Bell HD. As if Pat Button isn't somewhat better qualified (one would hope, at least). There's always the "Hollywood Stunt Team" to distract attendees from any serious announcement. Unless they plan to launch Nimiq6 using some Hollywood HD stunt that day ....
 
I can't believe they wouldn't package some sort of promotion for customers to migrate to HD.
 
I wonder how that happened.......

Do we think Express Vu asked them to tell the truth.???[/QUOTE]

Really, I heard that the overzealousness of certain members with regards to the Skittles handout resulted in the advertising budget being blown after only 1 show
Apparently, said members, who will remain anonymous, knocked over Gordon, while trying to get 2nds, 3rds of Skittles
Poor Gordon went face first into the stairs, banging his front teeth on the hand rails
A visit to the dentist and some x rays showed that Gordon would need a double Root Canal
The marketing team tried to persuade Gordon from getting the Root canal (hoping to use some of the money on special effects rather than dental work, and try to turn it into a "Blue tooth" cross promotion with Bell Mobility
 
Nothing, they did set up 2 booths behind the 40' trailer with Level 3 Tech Support Staff to answer Technical Questions but there was nothing really aimed towards the Public.

The Technical Questions I posed, could NOT be answered and the Staff were very reluctant to engage in any real conversations as there was too much Media around, several TV Camera's were pointing my direction when I asked about MPEG4 and 8PSK.

I decided to grab another bag of Skittles and move along.
 
The 6000 easily handles 3 or more.
When it was OK, I had 110/119/148 on a a SW64 and then 61.5 via an SW21, so the 6000 saw 4 sats at once and worked like a charm.
 
So Bell believes that one of the biggest untapped markets, and thus most feasible expansion, is HDTV owners who don't have an HD receiver?
Meanwhile Shaw is trading ANY model sat receiver for an HD-PVR.

Ya, wonder whose philosophy will result in increased customers this/next quarter, men in black jumping in cardboard boxes or free PVR's

It really is telling that a company as vast and resource rich as Bell could put together such a ridiculous and poorly designed PR event.
 
The fact that the majority of HD owners don't get HD programming or own an HD set-top box has been known for a long time. (remember the SA survey discussed here last year which found that many HD owners do not have a clue and an LG survey which found the same thing)

I think Bell is targeting the right group to go after (folks that have HDTVs are an easier sell than non-hd owners) but I think they have made a serious communications error by using the term FULL HD and I think the approach they are taking to communicate the message (a trailer in shopping malls) is all wrong.

If I was advising them, I would have evoked the idea of turning a frog into a prince or lemons into lemonade and use terminology that was not currently being used in the CE marketplace.

I agree that the general public might not equate Full HD with 1080p but a lot of HDTV owners might and since that is their target audience, they risk increasing the confusion.
 
So they couldnt even aim a dish?
A little higher with the elevation, and you will have it boys
I would guess that if they wanted to educate consumers, why not have a WORKING setup, not PVR'd material?
They could be showing off the 9200, and its features, but I guess they were afraid people would see how little HD programming there is during the day...
Bell without screw ups, is like peanut butter, without the jam
I heard the stunt people were injured when the fell on the cardboard boxes, because they were loaded with refurbished 6100's that didnt sell after the MPEG 4 receiver fiasco
At least everyone in attendance got lots of Skittles, mmmmmmm
 
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